China National Salt Industry Corporation held the new brand press conference in Beijing on Oct. 29, 2006. The new brand was named--zhongyan (which means China Salt). His excellency, Mr. Zhou Tienong, Vice President of National Committee, Chinese People's Political Consultative Conference attended this grand event.

China Salt's New Brand was co-commended by UNICEF and Center for Public and Development of China and will be first used in Beijing, Shanghai and Tianjin. The other sub-enterprises of CNSIC will all use this new brand in 2007.